Client: Demand Harvesters
Role: Creative Director, Designer
Agency: Freelance
Demand Harvesters is a marketing agency based in Texas that works closely with businesses to generate leads, build customer pipelines, and drive growth. In developing the agency's brand identity, a key objective was to create a visual language that would inject new energy and freshness into the traditionally dry subject of lead generation and sales. Additionally, the visual aesthetic had to capture the passion and enthusiasm that Demand Harvesters and its team bring to their work.
To achieve this, I designed a visual language that features a pipeline of customers moving through vibrant colors and abstract shapes, providing an engaging and dynamic representation of the services, clients, and leads that Demand Harvesters works with. This approach successfully captures the agency's commitment to driving business growth and highlights its ability to create exciting, effective marketing solutions.